Goodbye Scratch-n-Sniff, Hello Lickable Ads

This has got to be the coolest thing that I've seen in a while in terms of advertising. Lickable ads. It's simply brilliant. According to the Wall Street Journal,

Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: "For a TASTY fact, remove & LICK."

I just hope that more companies play around with this idea. When going to the grocery store, I've always wanted to know what some new product tastes like. So this is especially appealing to me...minus if someone else pre-licked the ad.

Get the entire scoop in the full article.